This is your opportunity to get personal and to brag a little! This often requires meeting with stakeholders, gathering a bunch of important information, and distilling it down to the most important points. “I would also want to convene the launch team to do a post-mortem, where we all get the chance to share our own insights and come up with solutions for how to move forward. Even though good motivation is key in any career, your interviewers will want to know how passionate you are about selling a product or closing a deal. “The best product marketers spend time building relationships with their peers, so when they work together, there is a sense of trust and credibility,” Zhang says. Make sure to articulate a clear point of view on the company’s messaging based on your own analysis. This question is meant to help the interviewer understand how you have previously done product marketing and what you’re hoping to get out of your next role. Next, I would review the launch communications and the efficacy of those communications, especially around content we sent to our customers. As companies face pressure in their respective industries to get ahead or stay competitive, they need their employees to learn and grow their skills to keep up. The launch was a success, in that it was on time and we exceeded our opportunity pipeline and marketing qualified leads [MQL] goals. “Last year, we launched a new set of features that were technically complex even for the product marketing team to understand. I associate ‘speed’ with fast food, which isn’t typically high-quality food. I’d be happy to dive in deeper to any of the specifics of my work if it’d be helpful.”. Do they appear fluent in how these tactics can be implemented? “Since product marketing can also look different at different companies, it’s important to share how you’ve previously measured the impact and outcomes of your work. “From my experience, good working relationships with your peers are based on trust, which takes time and effort to build up. “The end result was a launch communications kit, including a demo video and FAQs. You Launch a New Feature and There Is Low Adoption by your Customers. “Describe each of the products at your previous company.” A question like this is a great way to start an interview. Make sure to highlight the specific way you were able to get someone else to see your point of view that led them to listen to your perspective. Ultimately the program failed, as many of the success managers refused to participate. Interpersonal/Personality Marketing Interview Questions. How will you position the current legacy product considering that the next generation product is beginning to be offered. What Happened and What Did You Learn? But you’ll also want to make sure that you speak to the specific industry trends and insights relevant to the company you are interviewing with—and make a connection and draw parallels between your previous role or industry and the one you are transitioning into. I would often say, ‘Explain this to me like I’m a 5 year old,’ and, ‘Tell me how this makes it better for our users,’ to get them to use simple language and phrases. If you’re interviewing for your first product marketing role, you can start by talking about how product marketing worked at your previous company or how you yourself engaged with product marketers (if you held a different kind of role at another company or even if you had a chance to see product marketers at work during an internship you did). And this was one ad that did that and it really hit home for me.”. Are you comfortable making cold calls? In your answer, you’ll also want to explain why you think it's important to review that data and what kinds of clues it might provide. For example, did our open rates on the email communication seem in line with our typical open rates for email launch communications? The second was sales enablement, ensuring that all of our sales teams got the training and resources they needed to properly position and sell our products. I love how it’s gone from a mom-and-pop shop to a country-wide brand and the sandwiches are delicious, especially the bread. Your candidate should have a clear approach to how they delve into target markets. “At my last company, one of our core values was championing the customer. However, we’d never dealt with a pandemic before either, so we needed a cross-functional team of top product experts to work together to create something fast. Influence can come in many forms. Sales and marketing candidates can utilize these to rock the interview and land a great role. This may result in situations where a lot of time, energy and money has been put into developing a new product with a limited sales outlook. Some items might be specifically focused on certain regions or age groups, and it will be your product marketing manager's job to identify the best segment of the population to target in the advertising campaign. In particular, failed marketing campaigns can be especially informative, and your candidate should have the creativity to see how he or she can improve the situation if the product was under their management. There are lots of marketing campaigns out there, so be sure to talk about why this one stood out to you and why it’s different from the others. Ideally, if this problem arose in your job, you would go out and identify the data to evaluate, analyze the data, and come up with a set of recommendations for a workable solution. Digital Marketing is an expansive profession and requires a lot of knowledge to land the best job in the industry. “I’m a big fan of Debbie’s Delicious Sandwiches. So make sure you also articulate enough details about your past roles that it’s clear why certain metrics were important to your specific position. If you have transferable experience or knowledge related to the company’s product or market, this is also a great chance to share it and show that you already have relevant expertise. “But the new approach worked. What to look for in an answer: "I'd size the market by using data on population density, consumer preferences and purchasing power to determine whether or not our company might be able to turn a profit.". 250+ Sales And Marketing Interview Questions and Answers, Question1: What is sales management? In addition to receiving high scores on the feedback surveys from the training, the metrics around usage were significantly higher—a 30% increase in the number of views and downloads. These campaigns used content—such as videos, knowledge articles, and FAQ documentation—so we also measured the reach of and engagement with that content. I knew the format we’d used the year before was very time- and resource-intensive to execute. Good luck! I referred back to these basic explainers while crafting the messaging we’d use for the launch. What Was Your Role and How Did You Contribute to the Impact and/or Success of the Project? Skill-based Marketing Interview Questions 2. What to look for in an answer: Can they name one or more innovative marketing tactics? Finally, I would also want to speak to customers directly to ask if they heard about the new feature, if they were using it, and if not, why not. “Nothing is worse than asking this question and having a candidate stumble over an answer because they didn’t take the time to do the research, especially since this is preventable,” Perocho says. 36 Common SEO Interview Questions And Answers. I would focus in on the safety afforded by AWD technology and market to more women.". For all behavioral interview questions, using the STAR method to structure your answer will help you provide a concise and relevant response. If you’re thinking of switching into a career in product marketing, experience working with these teams or serving in these roles can be extremely valuable and marketable. Identify the project you worked on that you’re most proud of and make sure to share the outcome and impact. “I recognize that product marketing is a little different at each company, but in my previous role, we separated product marketing into two areas: inbound product marketing, or building, validating, and launching the product, and outbound product marketing, or getting the product in the hands of customers. “In my most recent role, I measured my success by the adoption of new features. Perhaps the industries are facing similar challenges. “Since you sell customer relationship management software, it’s clear your target audience is salespeople and those in the departments that manage the technology, such as a VP of IT. How to Answer Marketing Interview Questions. We felt this made sense as the CSMs had built incredible trust with these customers and deeply understood their business needs, so they could position the right products that would help the customer and drive revenue. 1. 15% off Career Coaching | Use code CYBER15 through Dec 13th |, Reviewing your past experiences and skills, and developing some. What do you think are the three essential skills for a career in marketing? Marketing campaigns can make or break the success of a product, so it is imperative that your company's product marketing manager is able to draw inspiration from a variety of sources. Product Marketers – What To Know Before You Interview Them #1 Product marketing roles are often confused with product management roles. Why did you choose a career in marketing? You will have to answer screening, behavioral and technical questions, demonstrating your knowledge of the field, right attitude to work, … But if they’re finding them and viewing or reading only the first 25% on average, maybe they’re not engaging or helpful. And finally, you’ll want to make sure you prepare to answer common interview questions, but also product marketing–specific ones. Tell Me About a Project You Worked on That Failed or Didn’t Meet Expectations. You talk a lot about privacy, security, and protecting employee technology so it is very clear to me that you are targeting an IT security leader or professional. Last updated on May 5th, 2020 at 02:43 pm. You can also read through the company’s website, social media feeds, or anything else they put out themselves as well as research reports and product reviews. Your research should ensure that you can answer the following marketing interview questions: What have you learned about this company? 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